We provide synergistic research, analytics, and knowledge discovery services for integrated insights development
We utilize an evidence-based information synthesis methodology and a proprietary insight mining tool, to "connect the dots" across sources, to develop topic-specific foundational insights (deep dives).
These comprehensive insights help understand market opportunities, and customer profiles and decision journeys.
We have extensive experience in primary market research, much of that on the corporate side, in diverse sectors such as CPG, Media, Fast Food, and others.
Our experience includes a variety of qualitative and quantitative research methods for both new product development and established brand growth.
Our digital analytics practice focuses on building and implementing measurement and tracking plans for integrated digital campaigns involving social, web, email, and select offline channels, for in-campaign optimization and ROI evaluation.
We also have experience with email marketing automation and CRM systems, and content marketing for B2B channels.
Our marketing analytics service focuses on sales and CRM data analytics, and evaluating ROI of marketing programs. We have extensive experience in advanced analytics of syndicated data (IRI/Nielsen) in CPG category, familiarity with common classisifcation and prediction algorithms for large data sets, and experience with text analytics.
We serve as business analysts to develop technology-enabled knowledge solutions for Research and R&D departments, designed to leverage existing in-house knowledge and data assets. These include knowledge management, discovery (including text analytics), and business intelligence solutions.
Our team of operating management and advisors, have significant breadth and depth of experience in market research and analytics.
Senior Research Consultant