We provide market research and analytics consulting services on project basis, or as a consulting resource serving as an extension of your research and/or analytics team.
We have considerable experience working in corporate market research departments (Pepsico, Absolut, The New York Times, Bristol-Meyers, Shutterstock), and within advertising agencies (on businesses of McDonald's, Burger King, LG Electronics)
We have worked with most quantitative and qualitative methods commonly used in consumer, shopper, product, positioning and advertising research. In addition we have experience with cross-channel digital analytics, and advanced analysis of sales/transactional data including marketing mix and forecasting.
Our strong technology background is an added advantage. This includes hands-on experience developing research department productivity tools, such as knowledge management and business intelligence solutions.
We conduct evidence-based information synthesis for topic-based deep dives or foundational insights development.
If needed, we utilize a proprietary insight mining tool, InsightsBase, that enables systematic integration of primary, secondary and analytic research sources, via a coding scheme or taxonomy and a narrative synthesis methodology, and then inductive and deductive insight mining to develop deep and comprehensive insights. These integrated insights serve as a fact-based foundation for building marketing programs.
Please read more about our approach and tool, on this page.
We can help conduct any qualitative or quantitative primary research study through research suppliers, or conduct studies in-house via online methods. We have experience managing large-scale segmentation and tracking studies, exploratory research using variety of qualitative methods, and research for concept, product, price, package, and communications testing.
We have considerable experience in conducting online studies, utilizing a variety of survey tools, sourcing panels from diverse suppliers, questionnaire design, testing and validation, fielding, and analysis via online or offline tools (such as SPSS), and building dashboards for socialization of results, if needed.
We also provide end-to-end digital analytics consulting, including developing integrated cross-channel measurement and tracking plan for web, social (organic and boosted posts, paid advertising), search (organic and paid), programmatic and dedicated online advertising, PR, and select offline channels such as live events/tradeshows.
A key component of our value proposition is that we bring synergistic skills to our digital analytics practice, notably in market research, marketing analytics and technology. We can help with target audience profiling for digital camapaigns, using our foundational insights development practice, so that messaging and creative is aligned with digital journey(s) of target audience. We can utilize market research to test value proposition, messaging and creative to ensure they are optimized for maximal return on investment. We can inform in-campaign optimization through digital analytics, and evaluate the ROI of the campaign through marketing analytics, using attribution and other multi-variate statistical analysis, as needed.
Our experience also includes B2B digital marketing across the buyer journey, including, lead generation, email marketing, content marketing , and digital analytics. This can also include intergration with marketing automation and CRM systems, to provide sales with a cohesive view of an opportunity. With our foundational insights development service, we can help author thought leadership papers and related social content such as blog posts, that provide a genuine learning opportunity to prospects and value-add..
We have considerable experience in managing marketing analytics projects within the CPG sector dealing with advanced analytics of sales data, including forecasting, and analytics dealing with price and assortment optimization, such as drivers analysis. We have also worked with household panel data (IRI/Nielsen) for business issue-specific analysis, and more standarized analysis such as source of volume analysis, and also have good understanding of shopper card loyalty data.
Our experience includes evaluating ROI of marketing programs, such as events and store-promotions.
We are also quite familiar with the common classification/prediction data science algorithms for large data set analysis (such as transactional data, web traffic data).
We have extensive experience in designing knowledge management solutions for market research and R&D departments, on Java and .Net (SharePoint) based platforms.
Additionally, we have also architected business intelligence solutions to leverage existing survey and other data assets, to faciliate discoverability and uncover more in-depth insights. We also have familiarity with text analytics and big data stack, to include those technologies within business intelligence solutions.