We provide a framework, an evidence based synthesis process, and a proprietary insight mining tool to distill existing knowledge estate into topic-based integrated insights.
These topics are selected based on business objectives such as comprehensively understanding customer decision journeys (offline and digital), identifying market and white space opportunities, improving product and customer experience, developing shopper insights that integrate consumer, customer and brand needs, demonstrating thought leadership for business development, and developing marketing best practices.
These foundational insights are delivered in a format that enables easier socialization of the insights within the organization for more informed day-to-day decision making.
We know that synthesizing information from existing projects is a terrific way to glean new, differentiated insights.Corporate Executive Board:Cross-project synthesis
In a strategic insights organization, there is a focus on synthesized insights across sources.Boston Consulting Group:Build best-in-class insights capabilities.
Data Integration/Synthesis is interesting because it is both mechanical and intellectual, is creative in both regards, and yields insights that are strategic – something most MR rarely does.Cambiar LLC:Research Transformation – Are We on the Right Track? Cambiar Quarterly, Winter 2016.
FrameworkWe utilize an evidence-based methodology, narrative synthesis, and a technology-enabled analytic process implemented using a proprietary insight mining tool, to transform existing knowledge estate into high impact business building ideas.
We integrate and mine topic-specific information from a wide range of internal and external sources, to develop deeper and more holistic insights than possible with traditional information synthesis. These insights serve as a foundation for developing actionable growth ideas
We also provide market research and analytics consulting services to fill gaps within existing knowledge estate, leveraging our extensive experience in corporate market research, marketing analytics and technology.