Pepsico needed to compete successfully in the lemon-lime soft drinks category, dominated by Sprite and 7-Up. This would provide a significant growth platform, as lemon lime soft drinks is multi-billion dollar category globally. However, after two unsuccessful attempts there was skepticism whether the company can launch a successful product.
We were dedicated in-house consultant, an integral part of a small team that conceptualized, developed and launched Sierra Mist, a new lemon-lime soft drink from Pepsico. We provided all qualitative, quantitative and analytic market research support for this new product development. This research included opportunity identification, concept development , name development, product development and testing, positioning, advertising development, forecasting, launch strategy and post-launch tracking and optimization.
Sierra Mist is a remarkable success. It achieved equivalent 100mm cases in year 1, and is now a billion plus dollar brand globally.